The Macrobiotic Association


Forge a dynamic visual branding and communication strategy, tailored for a longstanding wellbeing association, engineered to propel enduring growth and facilitate cultural evolution over the long term.


GEM's approach aimed to integrate the essence of the association's heritage while propelling it forward into a vibrant future. We therefore revitalised the brand, breathing new life into its identity, and developed a fresh, vibrant identity along with an engaging website and impactful print collateral. Introducing a membership scheme, we also implemented strategic marketing initiatives to enhance awareness and expand the range of activities for this association, fostering a more dynamic and connected community.


Brand Identity, Photography, Graphic Design, Web design, Web development, Marketing and Communication Strategy